Ever watch the Super Bowl, New Years Eve at Times Square, the Academy Awards? How much did you remember the next day? How about the next week? What do you remember now? What happens when you get an advertisement through the mail? Do you read it before you toss it? What happens to your marketing message?
Most marketing messages are much like these events; lots of flash and hype. The substance is missing. Everyone tries to get the perfect marketing message that will bring multiple responses.
We all want the perfect marketing message.

How do you create a message with substance?

First: Identify your type of attorney client.
- What does your attorney client need from a legal nurse consultant?
- What medical or nursing challenges does the attorney have?
- What medical issues are confusing or frustrating the attorney?

Two: Clearly articulate: “I will work with attorney clients who need:
Identify your type of attorney client’s issues.
Identify the specific service you offer and spell it out.

Three: Identify your service and anticipated outcome.
“I offer (this kind of service) and when the attorney uses this service, they will (get this result.)
Example: I provide a thorough nursing review of the case and when attorneys use this service, the judge and jury will have a full understanding of the issue.
Or, I provide a thorough nursing review of hte case and the attorney will have a full understanding of the issues.

Four: Prove you can delivery the outcome - Use your story as your message. The sequel to this is to include an outcome story of issue. “ My last case review was used in a trial in which results were favorable to the case of my attorney client.”
Or similar outcome indicators of your service.

I use ANA Standards of Care:

I have access to ANA Standards of Care and use them with each case that I review...............................20%
I purchase ANA Standards of Care as they apply to cases that I review......................................................... 10%
I use multiple sources of Standards of Care and do not need to purchase ANA Standards of Care are...30%
. I need a good source for Standards of Care.............40%
I do not refer to Standards of Care in my case reviews................................................................................0%